Book the Strategy, Talent, and Spokesperson You Wish You Had Last Time

Get expert eyes on your next event—whether a trade show, pop-up, or press-worthy activation.

25 events. 150 TV segments. You’re in expert hands.

Most toy brands plan events backwards.

They focus on logistics and hope the right people show up.

But without a media-first and sales-focused strategy, your event becomes forgettable—and expensive.

I’ll help you create events people talk about, post about, and buy from.

OPTION

1 Session

Plan It Right—With a Pro Who's Done This Before

We’ll focus on what will make your event more effective.

Creating a press or influencer angle for your booth or event
Brainstorming headline-worthy activations or moments
Reviewing your event plan and identifying missed opportunities
Mapping a press and social strategy to boost attendance and coverage
Designing your lead magnet or sales funnel at the event
Choosing the right giveaway, sponsor add-on, or event theme

OPTION

2 Support

Keep Calm—I'll Handle the Chaos Behind the Curtain

From press check-ins to influencer flow, I’ve got your back.

Need an experienced lead on the ground to handle logistics, press coordination, or last-minute pivots? I’ve run 25+ toy events and know how to manage moving parts under pressure.

Overseeing setup and ensuring everything looks press-ready
Coordinating with the event host, sponsors, or venue
Managing the flow of influencers, talent, or media visits
Troubleshooting vendor or tech issues without derailing your event
Keeping your team calm and focused while I handle the chaos

OPTION

3 Spokesperson

Put a Pro in Your Booth—Without the Learning Curve

Whether it’s media, buyers, or influencers—I know what to say.

Want someone in your corner who actually knows what press, influencers, and buyers are scanning for on the floor - and has toy, press, influencer, and event experience? I can represent your brand, so you don’t miss an opportunity.

Serve as your on-camera spokesperson for media interviews or livestreams
Greet press, influencers, and key buyers with pitch-perfect messaging
Run or co-host live demos or walkthroughs of your product
Anchor your booth when your team needs to split or take breaks
Ensure your activation doesn’t fall flat under pressure

I’m here to make your event more effective, visible, and profitable.

Whether you need a seasoned strategist

a calm and capable on-site lead

or a confident spokesperson who knows the toy space inside and out

Map out your event with a press-first, profit-smart strategy

Help you pitch, prep, and present without the stress

Be your on-site partner so you don’t miss key moments

Represent your brand as a TV-ready, press-savvy spokesperson

Turn one-time events into repeatable wins and ROI

My Services

are perfect for those that:

Have a product but no clue how to pitch it to press

Know the booth needs more than a bowl of candy and a banner

Want media and buyers to actually stop and remember you

Need someone who can talk, pitch, charm, and sell like they built the brand

About Your STRATEGIST

CHARLENE DeLOACH

MEET Charlene

Charlene DeLoach has executed over 25 press-worthy toy industry events and served as the behind-the-scenes powerhouse for 100+ toy companies.

She’s appeared on TV 150+ times as a trusted expert on kids' play and toys, making her not just a strategist, but a media-trained spokesperson who knows exactly what producers, influencers, and buyers are scanning for.

Charlene is known for elevating toy brands with creative event concepts and magnetic messaging. She doesn’t just help you "show up"—she helps you become the brand everyone talks about after the show.