Put Your Toys In The Spotlight.
Not Just On A Shelf.
THE PROBLEM
Running a toy brand is only about creating fun toys!...
…said no one ever.
It's also about connecting with parents
to keep your products flying off store shelves and into shopping carts.
You know your toy has potential—but potential alone doesn’t sell.
“I know my toy is great, but how can parents discover it?”
“Connecting genuinely with parents who will truly love my toys feels overwhelming.”
“I wish someone who really understands toys would just share mine authentically.”
“I want to work with someone who is a toy reviewer, a professional, and a parent.”
“We don't want standard content anymore. We want stories."
You want to get your toy into more hands, homes, and hearts.
What if...
Your toy could become part of a carefully curated selection trusted by parents?
What if your brand could gain genuine, heartfelt exposure without massive effort or risk?
What if you could focus on creating great toys while someone who genuinely loves and understands toys shares yours?
You want your product curated by a Toy Industry Insider + Real Parent.
Not an algorithm.
Not an intern.
Not someone chasing clicks.
BENEFITS
ONE STRATEGIC PLACEMENT—CAREFULLY CHOSEN BY A TOY EXPERT
Genuine visibility among engaged parents
An authentic introduction of your toy by someone passionate and trusted in the toy community
A first step towards deeper connections and potential future opportunities
I’m always looking for exceptional toys to spotlight.
So when something stands out, it doesn’t just sit in a spreadsheet—it stays on my radar.
And I know what makes a toy memorable, and I'm always looking for the next one worth sharing.
Introducing The Toy Edit.
Selected and personally crafted by me, this opportunity will authentically introduce your toy to parents looking for meaningful play experiences.
Alternate way to set up the features - if you have ONE main feature and then several bonuses
Subscription Mode Live Workshop (Value $197)
You’ll be live with Julie Chenell, Cathy Olson, and special guest Melissa Lanz during the trategic and tactical walkthrough of building a subscription offer in your business.
During the two hours you will learn:
The difference types of subscription offers
How to brainstorm a subscription offer quickly
Ways to use existing business assets so you’re working smarter not harder
The unique elements in a subscription model offer
How to decide if you’re going to sell one tier or two in your subscription
Sales page secrets for subscriptions
How to price your subscription
The timeline from idea to launch
What churn is and how to reduce it
How to estimate how much you can make from your subscription offer
What tools work best for selling your subscription
Plus, you’ll get the following:
The chance to ask each of us questions live on the call about your idea
Unlimited access to the recording & the materials that come with it
Special offer for our Subscription funnel & coaching
In addition to the class, receive three exclusive bonuses (normally only reserved for our coaching clients)
Bonus 1: Subscription Launch Timeline (Value $47)
Broken out week by week, you’ll be given the core tasks you need to complete what you’ve built during the workshop. Your subscription offer will be out the door in less than 60 days. The launch timeline includes core tasks and optional to do’s as well.
Bonus 2: How To Name Your Subscription (Value $47)
The name is one of the most important parts of your subscription offer. Don’t make the classic amateur mistakes. Use this bonus to help you (and your favorite AI assistant) brainstorm a name that is sure to be memorable!
Bonus 3: Sales Subscription Estimator (Value $27)
Everyone wants a crystal ball to see how well their subscription offer will sell. With our sales estimator, it’s as close as you can get. You’ll be able to estimate the sales and reach for your offer, and plan your upcoming launches accordingly with this easy-to-use sheet.
Is The Toy Edit Right For You?
You’ve got a product with strong play value, smart design, or a meaningful story
You know your brand has something unique, even if your PR budget is small
You know your product deserves more than just sitting on a shelf (or hidden in an Amazon listing)
You’re not looking for a quick viral moment—you want lasting visibility
You understand that gift guides are trusted by real buyers and want to be part of that conversation
You’re ready to be reviewed by someone who gets both toys & parenting. Not creating content for clicks
The Toy Edit is perfect for:
Emerging toy brands looking to authentically introduce their products to families.
Creators with limited marketing time who need focused, impactful exposure.
Toypreneurs who value genuine discovery over expensive, impersonal advertising.
Niche brands with exceptional products needing a platform to stand out.
Busy small-business owners who want hands-free, trusted advocacy.
Innovative toy makers ready to join a carefully curated community and gain lasting visibility.
AMPLIFY
Shine More Light
TOYPRENEUR CLUB79
For brands who want features, and guaranteedd content
Consider the Toypreneur Club
Visit to learn more about our process
PINLIGHT POSSIBILITIES
One Time Payment
$75
PLUS PRODUCT SAMPLE
An affordable way to increase your toy’s online visibility, perfect for brands seeking quick exposure without a big budget.
There are no guarantees, but you get opportunities.
THE TOY EDIT-OR
CHARLENE DELOACH
With over 25 years of business experience and a passion for toys, I’ve fused my background in economics and law with my expertise in marketing and entrepreneurship to support kid-product companies. My goal is to provide affordable, effective solutions. This allows you to focus on what you love most: creating amazing products.
You’re not just submitting a toy. You’re introducing your brand to someone who’s spent 15+ years helping the best kid-focused products stand out in a crowded market with over 350 by-lines and 150+ TV segment experiences.
CATHY OLSON
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Why The Toy Edit
Backed by my professional authority and genuine passion for play
25+ years of experience in toys and play advocacy
Authentic love and hands-on expertise that parents trust
Because this is more than marketing—it's joining a thoughtfully curated family of exceptional toys.
I genuinely experience, share, and advocate for toys that resonate with families, and I want yours to be next.
THE EDIT
The Toy Edit is your easy, authentic entry into a community where toys get discovered naturally.
If your toy resonates deeply, it opens doors to even greater visibility in the future.
Stop worrying about how to get your toy seen and loved.
Join The Toy Edit today and let your toy be authentically discovered by parents.
For a fraction of the cost of traditional marketing routes or big-box advertising, The Toy Edit gives your toy authentic visibility, genuine advocacy, and a direct line to parents actively searching for meaningful play experiences—making your investment one that truly resonates.
Frequently Asked Questions.
Will my product be returned ?
No. Samples are not returned. They may be used for media styling, and giveaways.
What types of products are you looking for?
Toys or kid/parent focused products with clear play value, strong design, or a meaningful backstory. We look for products that connect with parents and offer something fresh or purposeful.
How many products can I submit?
You can submit as many as you want with a separate fee for each. One opportunity per product.
Do I get anything else?
This gets your product on our radar for gift guides, listicles, newsletter mentions, or on-air opportunities. We decide what is the best fit and there are no guarantees.
Do you do custom content packages?
Yes, we do. Please reach out to [email protected].
Can I just a podcast guest?
Yes, we offer that opportunity. Please learn more about our process here.
What does on-air mean?
Depending on your product and our editorial process, that may mean your product is featured in a TV segment, in an Amazon live or in a YouTube video.
You don’t have a big following so why trust you?
Unlike many influencers focused on quick reach, I’ve spent 10+ years building industry credibility—350+ bylines and 150 TV segments in the toy space. My reviews are trusted because they’re backed by authority, not just followers. Now, as I grow my own platform, brands get first-mover access plus long term visibility.
You could keep hoping your toy magically appears in front of the right families...
Or you could take this simple, intentional step into The Toy Edit—where your toys become part of a thoughtfully curated selection trusted by parents, authentically discovered, and genuinely adored.
For savvy toy brands ready to move beyond chance, The Toy Edit is as practical as it is playful—putting the pinlight on your brand faster than you can say 'playtime.'
Charlene
