Helping you Is My Mission
Remember when toys weren't just products, but gateways to adventure? When a single toy could spark hours (not minutes) of imagination?
That magic still exists. From passionate creators launching their first toy line to established brands looking to deepen their impact, I guide toy companies in creating those magical moments that shape childhood memories.
I'm building a community of visionary entrepreneurs, specialty retailers reinventing play experiences, educational toy pioneers, and innovative solopreneurs who understand that success isn't measured just in dollars, but in childhood memories created. Whether you're reaching your first $100,000 milestone or expanding into millions, you're building more than sales - you're crafting tomorrow's treasured moments.
Ready to turn your toy brand into a story worth telling? Explore my programs to find your perfect next chapter.
Toy Marketing Times
My journey has taken me from the halls of law school to the First Lady's press office, from global corporations to scrappy startups, and now to the heart of the toy industry.
Each month, I share the unexpected insights I've gathered along the way - like how federal policy tactics can inspire your marketing strategy, or what Silicon Valley's approach to scaling can teach toy brands about growth.
Get fresh takes on automation, influencer partnerships, and editorial opportunities that you won't find in typical toy industry updates. Because sometimes the best solutions come from the most unexpected places.
Reel To Real
When a parent asks AI how to get her kid off screens, does your brand show up in the answer? Right now almost no toy brand does. This free masterclass teaches you the FLIP Framework, the content methodology helping forward thinking toy brands get found in AI search before their competitors realize the opportunity exists.
Total Toy Creative
This is not a content package. It is a complete media visibility system built around the way parents actually find and buy toys today. Through problem-first content across video podcast, audio podcast, blog, social media, newsletter, and Amazon Live, your brand gets found when parents ask AI for help in a space where right now almost no toy brand exists.
With paid amplification included and content that compounds over time, Total Toy Creative puts your brand in front of the parent your current marketing keeps missing.
THE TOY EDIT
The Toy Edit is a thoughtfully curated selection of toys chosen by a toy industry expert and real parent. While not every submission is featured, each one is carefully considered for its creativity, purpose, and potential to support meaningful play. It’s an opportunity to have your product reviewed with intention, and possibly shared with the families who trust my voice.
Toypreneur Club
You do not just need content. You need a strategic partner who understands the toy industry, speaks the language of play and business, and can walk into your boardroom and make the case your marketing team has never been able to make alone. Toypreneur Club is the business coaching membership for toy brand leaders ready to build something that lasts.
PRESS TO PLAY™
My TV appearances started counting in the dozens, then the hundreds. Along the way, I learned that media success isn't about luck. It's about understanding how newsrooms think and what makes a story worth telling.
This masterclass teaches you how to turn your toy brand's story into one the media wants to tell because getting press coverage shouldn't feel like throwing darts in the dark and social media shouldn't be your only brand amplification.
PRESS-SCRIPTION
After 200+ TV appearances and 400+ published articles, I've learned some things along the way. In this focused 45-minute one-to-one session, we'll transform your brand's story into a compelling media pitch to get attention.
You'll walk away with not just a pitch, but an understanding of how to make your brand newsworthy because sometimes you just need someone who's been there to show you how it's done.
SHOWSTOPPER SUITE
Book the strategy, talent, and spokesperson you wish you had last time with this customized service that transforms how you connect with your audience at events. I can help staff your booth as talent, or personally work with you to build the event systems that turn attendees into brand advocates.
I WANT YOU TO SUCCEED
Because I Believe In The Power of Play
You did something extraordinary. You chose to create joy. You had the courage to enter an industry that shapes childhood memories and family connections. That takes vision, and it deserves support.
Just like Olympic athletes need coaches who understand both strategy and spirit, kid focused brands need guidance from someone who's walked diverse paths. From retail floors to courtrooms, from press offices to digital spaces, I've gathered insights that help your brand tell its story with versatility and vision, combining strategies from multiple industries in ways traditional toy marketers rarely consider.
Now I help business owners transform these diverse perspectives into meaningful brand journeys. Because building a brand isn't just about selling products, it's about creating moments that matter.
HAVE QUESTIONS OR NEED HELP PICKING THE RIGHT PROGRAM?
KEEP THE GROOVE GOING
