Helping you Is My Mission
Remember when toys weren't just products, but gateways to adventure? When a single toy could spark hours (not minutes) of imagination?
That magic still exists. From passionate creators launching their first toy line to established brands looking to deepen their impact, I guide toy companies in creating those magical moments that shape childhood memories.
I'm building a community of visionary entrepreneurs, specialty retailers reinventing play experiences, educational toy pioneers, and innovative solopreneurs who understand that success isn't measured just in dollars, but in childhood memories created. Whether you're reaching your first $100,000 milestone or expanding into millions, you're building more than sales - you're crafting tomorrow's treasured moments.
Ready to turn your toy brand into a story worth telling? Explore my programs to find your perfect next chapter.
Toy Marketing Times™
My journey has taken me from the halls of law school to the First Lady's press office, from global corporations to scrappy startups, and now to the heart of the toy industry.
Each month, I share the unexpected insights I've gathered along the way - like how federal policy tactics can inspire your marketing strategy, or what Silicon Valley's approach to scaling can teach toy brands about growth.
Get fresh takes on automation, influencer partnerships, and editorial opportunities that you won't find in typical toy industry updates. Because sometimes the best solutions come from the most unexpected places.
Toypreneur Club™
This isn't just another product placement service. Drawing from my experience building engaged communities and understanding what makes content truly resonate,
I'll take your products and create meaningful opportunities to be seen in my B2C. Through strategic content creation and authentic storytelling, I'll showcase your products in ways that highlight their real impact on play and development. Because exposure for only promotion is just noise.
PRESS-SCRIPTION™
After 150+ TV appearances and 350+ published articles, I've learned some things along the way. In this focused 45-minute one-to-one session, we'll transform your brand's story into a compelling media pitch to get attention.
You'll walk away with not just a pitch, but an understanding of how to make your brand newsworthy. Because sometimes you just need someone who's been there to show you how it's done.
PRESS TO PLAY™
My TV appearances started counting in the dozens, then the hundreds. Along the way, I learned that media success isn't about luck - it's about understanding how newsrooms think and what makes a story worth telling.
This course teaches you how to turn your toy brand's story into one the media wants to tell. Because getting press coverage shouldn't feel like throwing darts in the dark.
TOTAL TOY CREATIVE®
This customized, done-for-you service transforms how you connect with your audience.
I personally work with you to build the systems that turn social media scrollers into email subscribers, casual readers into community members, and one-time buyers into brand advocates. I create the pathways that guide your audience from first click to lasting connection.
Because growing your toy brand isn't just about acquiring customers - it's about creating a community where parents feel supported, understood, and connected to your brand's purpose.
MINI-CLASSES
Join these focused learning sessions where I share practical strategies and unexpected insights that can transform how you approach your toy business. Each webinar tackles specific challenges toy brands face, offering fresh perspectives drawn from cross-industry experience. Because sometimes the best solutions come from thinking differently about familiar challenges.
I WANT YOU TO SUCCEED
Because I Believe In The Power of Play
You did something extraordinary - you chose to create joy. You had the courage to enter an industry that shapes childhood memories and family connections. That takes vision, and it deserves support.
Just like Olympic athletes need coaches who understand both strategy and spirit, kid focused brands need guidance from someone who's walked diverse paths. From retail floors to courtrooms, from press offices to digital spaces, I've gathered insights that help your brand tell its story with versatility and vision, combining strategies from multiple industries in ways traditional toy marketers rarely consider.
Now I help toy professionals transform these diverse perspectives into meaningful brand journeys. Because building a toy brand isn't just about selling products - it's about creating moments that matter.
HAVE QUESTIONS OR NEED HELP PICKING THE RIGHT PROGRAM?
KEEP THE GROOVE GOING
